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We remember almost nothing we are told, and almost everything we feel.

David Kujda, Design & Creative Executive

I've spent my career inside technology companies proving that creative excellence is a growth instrument. The work sampled here shaped product strategy, rebuilt brands, and moved entire organizations. More importantly it elicited a sense of pride and wonder in the companies I represented.

PayPal Future

I wanted the whole organization to feel something a roadmap couldn't. Money moving between people is rarely just a transaction. This film follows three stories of what really moves between people. Trust comes from being there when people need you and out of the way when they don't. The product appears for only seconds across three minutes of film. That restraint was important. It introduced the new design direction at PayPal, simpler, easier, and more human than anything we'd made before. 

Well organized, well communicated, well partnered. That is the job.

HomeAway Kyoto

 At HomeAway we introduced the idea of Moment Makers, portraits of the people behind extraordinary vacation homes around the world. In the Kyoto film, a Japanese couple shares their home, and through it, a way of life the city has kept for centuries. Tea poured slowly. Light moving across tatami. The films, made with patience and composed with the same care as the world they portrayed. That is what the strongest brand stories do, they bring moments to life through the people who live it. 

Tinybooms are those moments when small ideas and great teams collide, and the work takes off.

HomeAway Monsters

At HomeAway we faced a different storytelling problem: the marketplace itself. Fees, insurance, policies, the machinery homeowners needed to understand and mostly didn't. So a friendly cast of monsters did the work, acting it all out, short, cute and simple. The charm is delightful. When information is hard, it’s easy to add words. But with characters, suddenly the fine print was something people actually wanted to watch.  

Get In Touch

If your organization is thinking about creative leadership, what to build, who to trust with it, I welcome that conversation. Reach out anytime.

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